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The No-test Test
A national cataloger created a beautifully simple split-test. It divided in half a buyer group; made sure each group was large enough to yield statistically significant results; gave each group a different mail code; tracked the mail codes at order-taking time; and after all sales were in, was rewarded with a very clear winner. The test segment had significantly outperformed the control segment.
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- Companies:
- McIntyre Direct
Susan McIntyre
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