Copy Clinches the Sale
Terrific photos grab customers’ attention, but it’s words that do the selling.
Unique selling proposition (USP). Every product needs this. It dictates the item’s positioning and takes into account the benefits and features that make it unlike anything else a consumer could buy. For example, if you’re selling a knife, determine if it’s:
— the sharpest,
— the quickest,
— the safest,
— the easiest to clean, and/or
— the easiest to store.
- Companies:
- Wal-Mart
- People:
- Phil Minix
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