Copy Clinches the Sale
Terrific photos grab customers’ attention, but it’s words that do the selling.
Effective Copy
Catalog copy shouldn’t just give information about a product or answer questions and potential customer objections; it should convince buyers they’ll be better off with this product. You can tell readers how this item will improve their lives and make them happier or healthier; or perhaps how they’ll become smarter or more noticed by friends and family. They might even feel better about themselves or have more free time.
- Companies:
- Wal-Mart
- People:
- Phil Minix
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