Copy Clinches the Sale
Terrific photos grab customers’ attention, but it’s words that do the selling.
A very big selling plus is being able to tell customers what we want them to know about merchandise and how the items will improve their lives. Catalog-shopper studies show that buyers study creative elements in the following order:
1 — photo,
2 — caption or copy violator,
3 — price,
4 — headline and
5 — body copy.
- Companies:
- Wal-Mart
- People:
- Phil Minix
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