Copy Clinches the Sale
Terrific photos grab customers’ attention, but it’s words that do the selling.
*Product facts. These entail necessary statistics, such as dimensions, colors and fabric content.
*Additional information. This includes extras such as gift wrapping or even telling customers to allow extra time for delivery.
The written brief then serves as the take-away from the meeting between creative and merchandising. It enables copywriters to go back to their desks and have everything they need at their fingertips to write exciting copy that reminds customers why they’re smart to buy from you. Remember, exciting pictures attract attention, but it’s often the copy that clinches the sale.
- Companies:
- Wal-Mart
- People:
- Phil Minix
Related Content
Comments
