Case Study: Tender Heart Treasures
Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.
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In addition, the team closely monitors market trends when developing new products, lines or classifications, keeping hot colors and mediums in mind.
Home and design trade shows provide sources of inspiration as to the colors and textures for the coming season. Ideas also are generated by reading home decor magazines, attending gift market and trend seminars, and watching the competition.
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Alicia Orr Suman
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