Case Study: Tender Heart Treasures
Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.
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Started with just 13 employees, Tender Heart Treasures has grown into a $60 million company with about 400 employees. A significant portion of the annual revenues come from the catalogs, says Watanabe-Gerdes. Though she declined to say how much of the company’s business is catalog, she did note the catalogs continue to experience significant growth.
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