Case Study: Tender Heart Treasures

“In this business, we know we may not get a second chance to make a good first impression, so we work hard to get it right the first time.”

Addition: A Lesson in Branding Leads to Clearer Focus

Tender Heart Treasures redefined its company brand image about four years ago.

“We did some self analysis, and found that, visually, when we looked at our catalogs, we couldn’t identify who we were,” recalls Pamela Watanabe-Gerdes, president.