Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.

By Alicia Orr Suman

The call center staff is so immersed in the products that they flock to the regular Employee Garage Sales held by the company, where they can buy products at a discount. “Our employees love the products they sell, and it shows,” she says.

For the future, Watanabe-Gerdes’ plans are to continue to focus on the products that are unique to the company while ensuring the same high quality standards and affordable pricing customers have come to expect.