Case Study: Tender Heart Treasures
Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
There are some specific creative decisions in which merchandisers and creative staff collaborate. For instance, in paginating the catalogs, they discuss which products are expected to be key sellers and which should get prominent positioning. Cover decisions, too, are a joint effort between advertising, merchandising and marketing.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 AllNext »
0 Comments
View Comments
Alicia Orr Suman
Author's page
Related Content
Comments