Case Study: Tender Heart Treasures
Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.
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Today, the company produces two catalogs: Tender Heart Treasures, which offers country-style giftware and home accents, and A Special Place, which features more romantic, European-inspired gifts and home decor items. In addition to its catalogs, the company markets its products to wholesale customers through trade shows and two showrooms.
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