Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.

By Alicia Orr Suman

Today, the company produces two catalogs: Tender Heart Treasures, which offers country-style giftware and home accents, and A Special Place, which features more romantic, European-inspired gifts and home decor items. In addition to its catalogs, the company markets its products to wholesale customers through trade shows and two showrooms.