Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.

By Alicia Orr Suman

Product Is Prominent in Catalog Creative

The creative staff also is intimately involved with the company’s products. To keep the catalogs’ focus on their unique products, Tender Heart Treasures’ creative team works closely with merchandising and marketing. All of the company’s creative and production is handled by its own in-house agency, which helps to foster the close working relationship.