Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.

By Alicia Orr Suman

Plans are to cross-promote the titles online—once the Web commerce is up and running. Tender Heart Treasures’ Web plans have been on hold as it undertakes a complete overhaul of the company’s core information systems. The new information-processing system will integrate all of the business functions, from the call center through picking tickets and shipping, from customer relationship management to marketing. This will include an Internet module, as well.