Case Study: Tender Heart Treasures
Tender Heart Treasures creates 90 percent of its own products—and considers this one of its competitive advantages.
In a comfortable corner of Omaha, NE, designers, woodworkers and seamstresses create more than 600 new home decor and giftware products each year.
Founded by Pamela Watanabe-Gerdes in 1987, Tender Heart Treasures considers its in-house design staff one of the company’s strongest competitive advantages and a major reason for its success.
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