By
Erin Polka
and Tom Hoffman
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It's very difficult to convert visitors who give up, let alone convince them to return. While websites may be more efficient than traditional channels of inquiry for consumers, that's no longer the comparison — sites are compared to other sites. Those that are more fluid, more intuitive and that deliver results quickly will draw larger audiences. At a time when product differentiation is slight, a website and its utility becomes a huge advantage to your business.
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Erin Polka
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