8 Tips for Making Websites Stickier

3. Evaluate human behavioral patterns, including the ways that people navigate websites, how they tend to read from left to right and how their eyes gravitate to graphics positioned in the top left-hand corner of the page. Examine the characteristics and tendencies of your target audience.

4. Solicit and act on visitor feedback. Give people an opportunity to rate your website and web services. If your company hosts an informational site, use surveys, social media feedback, referrals and other means to determine what information matters most to customers and how they want it presented.