By
Erin Polka
and Tom Hoffman
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1. Identify and respond to online visitor needs when developing websites and online functionality. Find out what consumers expect from their online experiences.
Make website navigation as simple as possible for all types of users. If your grandmother can surf it, anyone can.
2. Create an engaging experience. Consider the websites you visit most frequently: How do the mix of photos, graphics and other content help you to feel connected with that brand? Consider adding a feature that allows users to post their feedback, comments and read what other customers are saying.
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Erin Polka
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Tom Hoffman
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