By
Erin Polka
and Tom Hoffman
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We consistently see a strong correlation between customer experience ratings and important business outcomes, whether those outcomes are purchase intent, conversion, return visits (engagement) or some combination thereof. In support of the argument that engaging website visitors by creating more satisfactory experiences will deliver results to your organization, here's a compilation of recommendations on the most effective ways to make websites stickier:
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Erin Polka
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