10 Retail Technology Trends to Watch in 2018
In the age of customer centricity, the old adage, “the customer is king,” has never been more applicable. Customer expectations are greater than ever, especially in retail. Digital access to information, social networking platforms and the Internet of Things (IoT) have created conditions that make consumers increasingly impatient and fickle. To meet the demands of this new customer, companies must take both an outside-in and inside-out approach. They must focus on the outside-in to understand what their customers want, and the inside-out to determine what their employees need to meet those increased customer expectations.
To compete in today’s market, retailers need to create compelling and “sticky” customer and stakeholder experiences. In many ways, this requires that companies reimagine everything about the way they connect, transact and engage with the market. This market responsiveness depends on IT organizations that can deliver next-generation capabilities and services.
Below are 10 predictions related to operational IT and customer-facing digital technologies that retailers should keep tabs on in 2018:
Michael Witty is a director at Information Services Group (ISG), a leading technology insights, market intelligence and advisory services company.
