Television Campaign Helps Doctors Foster & Smith Become Top Dog
Magee chose Eicoff for its prior experience. Eicoff handles more than half the direct response pet supplies TV ads in the country.
The campaign is a third go-round for the cataloger and Eicoff, “We’re planning for our fourth,” Magee notes.
Eicoff initially ran the ads during syndicated broadcasts on the basic cable networks, Discovery Channel and Animal Planet. Then commercials were later run on such broadcast network programs as “Good Morning America,” “The View” and “Jack Hanna’s Animal Adventures,” the animal expert’s nationally syndicated TV series. Currently, the ads can be seen mornings on the nationally syndicated AccuWeather program that runs on digital cable outlets, including Time Warner Cable in New York, Los Angeles and Houston, and Comcast cable systems in Chicago, San Francisco and Philadelphia, among other markets.
