Telemarketing-Training For Multi-tasking (1,018 words)

Despite the ostensible breeziness of e-mail, many customers still believe that written communication carries more weight. Because it's easier than writing a letter but still creates a written record, e-mail is often the channel of choice for a customer about to invoke the Better Business Bureau, the state attorney general or other consumer authority. It may be advantageous to create a small unit of experienced specialists with lead or supervisory status to deal with more technically difficult or escalated messages.