Telemarketing-Training For Multi-tasking (1,018 words)
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Train the Trainers
If your trainers don't automatically recognize these differences in usage or aren't good writers or editors themselves (and many good verbal communicators are not good business writers), consider postponing the training until you've had a chance to get the personal writing tone to the correct level. It can be very effective to have staff writers work with your trainers to develop examples, to team-teach certain sections of the training and to critique participants' work.
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