Technology helps catalogers deliver precise online marketing

Automated personalization programs can eliminate some of the work. For instance, the Personalization Network can identify a cataloger’s best customers based on recency and purchase amounts. It then takes the customer’s history and generates a list of common products purchased by best clients. The data can then be used to offer the right incentives and discounts to only quality customers, so that the cataloger is not “giving away” product to bargain hunters who won’t become multiple buyers.