Technology helps catalogers deliver precise online marketing

Reelin’ Em In

Williams-Sonoma has been working with e-commerce marketing company Net Perceptions to create targeted, personalized e-mail offers for its online store.

In October, Williams-Sonoma will re-launch its site using e-commerce and Personalization Network products from Net Perceptions. For the multi-channel, specialty supplier of cooking utensils, reaching customers in an appropriate way with the right offer was a challenging goal to meet.