Technology helps catalogers deliver precise online marketing

That’s because you have a mix of customers who know you and customers who don’t, so changing your Web site to suit each customer is just as important as versioning your catalog or knowing which products will appeal most to a certain consumer.

Tailoring the online offer to the shopper increases the chances of purchase. Nothing is more welcoming to online shoppers than having a Web site greet them by name and then show them the best and newest product in their favorite colors. Customers are often willing to supply retailers with information if it will result in a better shopping experience. But if you waste or misuse the information, customers grow reluctant to register.