Technology Helps Barnes & Noble Survive ... and Thrive

Barnes & Noble updated its stores to include "NOOK counters" at all entrances, created NOOK digital shops and aligned its employee incentive structure on digital sales. Half of employees' bonuses are now tied to digital sales, and the brand's retail stores get credited for online sales.

Other steps that Barnes & Noble has taken to extend and improve upon the reading experience customers have had in the past to a digital realm include the following: