Technology Helps Barnes & Noble Survive ... and Thrive

Leveraging Retail Stores, Employees
Once the NOOK was developed and ready for production, Barnes & Noble turned its attention to leveraging the 700 brick-and-mortar stores and 40,000 booksellers it had at its disposal. We needed these people to change from "booksellers to NOOK sellers," Lynch said. "Our 40,000 booksellers needed to be aligned with our digital initiative."