Technology Helps Barnes & Noble Survive ... and Thrive

With its new engineering team in place, Barnes & Noble was able to create its original e-reader, the NOOK, followed by updated and improved versions including the NOOK Tablet and NOOK Simple Touch. The retailer's latest iteration is the NOOK Simple Touch with GlowLight. Lynch noted that 38 percent of reading is done in bed, often at night when a spouse or partner is trying to sleep. To address this problem, Barnes & Noble developed the NOOK Simple Touch with GlowLight to enable people to happily read at night without disrupting anyone else.