Technology Focus Part 3 Improve Your Site's Searchability

Empower Your CSRs

Employees in a call center or a retail store need search capabilities that are as sophisticated as those customers employ on the Web. Customers increasingly are frustrated by what they perceive to be inadequately trained retail employees incapable of answering their most basic questions. In using common services for critical functions, such as search, browsing and product information, retailers can level the field by providing front-line employees with greater capabilities at the point of service.