Technology Focus Part 3 Improve Your Site's Searchability

To date, use of these advanced-search techniques has been largely isolated to the realm of the consumer Web site. This is changing, however. The focus on customer self-service has resulted in many retailers finding themselves in the ironic position of providing customers with richer tools to access product information than they provide their own employees in their call centers or store. Increasingly, marketers are finding that a siloed approach to key technologies, such as search, simply is too expensive to maintain and ultimately results in substandard customer service.