Technology Focus Part 3 Improve Your Site's Searchability

Search Engines' Effect on Shopping Behavior

70% of online users start with search

80% of online visitors abandon the purchase if the search doesn't work well

30% of shoppers are lost with each unnecessary click

Sources: Jupiter Research, IDC, Forrester Research

Improve Self-service

A customer's inability to quickly find the products she's interested in is the No. 1 reason cited for not completing a purchase online. Advanced search engines can make dramatic improvements in reducing the number of searches required to find a specific product, ultimately increasing revenue per site visit. Some noteworthy multichannel marketers that have implemented these tools on their sites include Nordstrom, 1-800-FLOWERS.COM and Barnes & Noble.