Technology Focus Part 2 Build Online Loyalty Efficiently
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Ken Burke
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6. Personalize. A personalized shopping experience actually is part of good customer service, since its goal is to seamlessly direct customers to whatever they're looking for. A good online personalization tool makes your site, messaging, e-mail and all related communications more relevant to all individual shoppers who come your way, and their natural inclination will be to return next time they want to buy.
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- Companies:
- Home Depot
- MarketLive
- People:
- Ken Burke
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