Technology Focus Part 2 Build Online Loyalty Efficiently

A comprehensive customer service section with well-organized help-yourself information is necessary, providing customers the answers they need when and where they expect them. Most online retailers provide contact information (phone, fax, e-mail and snail mail addresses), ordering help/FAQs and general information about the company. You should explain your shipping policies and charges, and if possible, provide an order tracking tool. Apparel retailers should provide sizing information, and a specialized product line should be explained in detail through an "About Our Products" section. A clearly stated, easy return policy is extremely important because it builds trust and confidence.