Technology Focus Part 2 Build Online Loyalty Efficiently

3. Reach out with e-mail. Ask them to come back. Targeted e-mail is a good way to keep customers in the fold, particularly if your message speaks on a number of levels. Focus on providing relevant offers, messaging and content that give your customers a compelling reason to come back.

"We've missed you" or, "We value your business" messages evoke an emotional connection between your site and customer. Offering free shipping will convert some sales. Some merchants include small ads for discounts at the bottom of the e-mail page to appeal to the price-sensitive buyer.