Technology Focus Part 2 Build Online Loyalty Efficiently
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Ken Burke
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It's no secret that online customers tend to be disloyal because the Web makes it so easy to find a lower price elsewhere. So if a loyalty program does no more than peddle discounts (as most of them do), it'll primarily appeal to price-motivated buyers. Its overall impact may simply be to deflate your prices and reduce your revenue.
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- Companies:
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- MarketLive
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- Ken Burke
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