Technology Focus Part 2 Build Online Loyalty Efficiently

1. Launch a loyalty program. Loyalty programs offer formalized incentives for customers to buy repeatedly. Depending on your business environment, a carefully designed loyalty program may be appropriate. Some customers will respond well to your program, but many won't. Forrester Research found that only 24 percent of online consumers feel more connected to marketers because of loyalty programs, and that just 34 percent of online consumers say they buy more because of loyalty programs.