Technology Focus Part 2 Build Online Loyalty Efficiently
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Ken Burke
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7. Keep your branding consistent. Your customers want to know that they're dealing with a familiar, trusted resource. Make sure you provide a consistent brand image and messaging across all your sales channels. Maintain the same look and feel between your online store, catalog and brick-and-mortar stores. This can have a profound effect on retention and loyalty by making your site feel more familiar to those who know you.
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- Companies:
- Home Depot
- MarketLive
- People:
- Ken Burke
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