Technology Focus Part 2 Build Online Loyalty Efficiently

Best practices to increase loyalty and retention on your Web site

Do you need a formal loyalty program to boost customer retention and customer loyalty? Don't assume so just because your competition has one.

Recent research indicates that some focused Web site improvements and carefully constructed e-mail campaigns can have a very positive impact on loyalty just by improving the overall online experience. Here are some best practices that can make your online offering more relevant to customers' interests and needs, building retention and loyalty while avoiding the costs of developing and running a formal loyalty program.