Technology Focus Connect, Search, Click and Conquer

2. Do you really need a full-fledged loyalty program to keep pace with your competitors? Research indicates that some targeted Web site improvements and e-mail campaigns can have a positive impact on loyalty by improving the overall online experience. MarketLive's Ken Burke offers four techniques that can make your online offering more relevant to customers' interests and needs, and build retention and loyalty while avoiding the costs of developing and running a formal loyalty program.