Technology’s Back-end Effect

3. Keep it simple. Streamline every customer communication channel, making it as easy as possible for your customers to get to their objective.

A Web site design principle that’s been proven to increase conversion rates is reducing the number of clicks it takes to place an order. When developing call-system menus, less is more. Use clear, descriptive options with minimal menu layers. Then test them to be sure that your customers are getting to where they want, quickly and efficiently.