Techniques That Get Your E-mail Opened

After the offer or promotion, provide a link to your Web site. Some retailers flow sell copy around the link, others drop it in below or above the link. Test each and see which works best for you.

Here are some of my favorite e-mail offers:

Subject line: Hot@bloomingdales.com
First few lines of text:
New. Important. Not-to-be-lived-without. You don’t have to go far to find your must-haves this fall. They’re all in one hot shop. Accessorize with our exclusive ostrich print bowling bag http://web site address.
This was a great offer. The subject line drew me in, the first few lines told me why it was important and the merchant offered something I recently had been searching for: anything in an ostrich pattern.