Techniques That Get Your E-mail Opened

Unlike direct mail, it is suggested that you make the offer before you even offer a salutation. If you need to be polite, simply use a “Dear” or “Welcome.”

The offer should be attractive, concise and relevant. Relevance will help set you apart from other catalogers and online merchants vying for the same buck. Customers love to receive useful offers, especially after providing you with personal information.