Techniques That Get Your E-mail Opened

It is important to write an enticing subject line. Some marketers insert the offer, others use teasers, such as “Big Offer.”

Once you get the reader inside, get straight to the offer. “Keep it short, direct and to the point,” says Andrew Sambrook, director of brokerage services at IDG List Services. “The point of the body of text should be to ultimately get people to click over.”