Techniques That Get Your E-mail Opened

“I think you will see a lot more of individual list owners set up conventional list testing patterns. This will raise the caliber of the list format medium,” says Schwartz.

What to Put in the E-mail

Finding the right lists is just half the battle. Next comes the body of the e-mail. Unlike traditional direct mail, there’s no envelope to set yourself apart. Instead, you have a subject line and a sender line. This gives you little room to differentiate yourself.