Techniques That Get Your E-mail Opened

But now you can begin hunting for e-mail lists from other catalogers. David Schwartz, president of 21st Century Marketing, says the number of company e-mail lists on the market is growing.

“There is a growing group of individual list owner files now, and they are coming out with more of them,” says Schwartz. He says the more of these lists that become available, the better response people will see from e-mail marketing. Database-generated e-mail lists, such as those from NetCreations or Yes!Mail, have been the foundation many marketers have been working from when using outside lists.