Techniques That Get Your E-mail Opened

These are just some of the rules to fill your tanks. Your customers will look for your e-mail and will respond. Just remember, to stay on that road, you need to ask permission (or rent a permission list) and then keep the e-mail dialogue relevant.

Tim Dolan is vice president of list services at Bigfoot Interactive, a direct e-mail and e-marketing services firm. He can be reached at tdolan@bigfootinteractive.com.