Techniques That Get Your E-mail Opened

But it is very easy to “click in,” and just as easy to abandon the page or transaction. High response rates with low conversion rates may indicate a problem with your POP (point of purchase) page. It is part of your campaign and should be customized to your offer. Once you motivate the recipient to click on your link, make sure it’s very easy to complete a transaction once on the site. The idea: You want to compare the click rate to conversions. Don’t necessarily write off a list because of low clicks. Continue to analyze all of the data before you draw your conclusion.