Techniques That Get Your E-mail Opened

YOUR PROSPECT ALWAYS HAS THE RIGHT OF WAY. As soon as you mention e-mail marketing, you’ll encounter the term “opt-in.” This term means establishing permission to communicate with someone using e-mail. For catalogers, it is how you establish a relevant dialogue with your customers and prospects. Before renting an opt-in e-mail prospect list, look at your own Web site. Evaluate how you initiate the customer relationship. Are you asking visitors at your Web site for permission to communicate with them via e-mail? If you aren’t, you should be. And don’t wait for them to make a purchase to ask the question. Browsers may not be ready to buy today, but they may be interested in hearing about the next sale.