Techniques That Get Your E-mail Opened

Having a real person’s name attached sealed the deal. I like getting e-mail from real people, and so do your customers. Test offers with a closing against one without to see if it holds true. The 2000 retail season is bearing down on marketers. For many catalogers, the question isn’t so much, “Should we use e-mail?” but rather, “How should we use e-mail?”