By
Tim Dolan
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E-mail marketing is new for many catalogers, and most are now concentrating on growing an in-house e-mail file. Some have started weekly or monthly newsletters that contain specials, and others are sending promotions. While many are becoming comfortable with the process of creating e-mail marketing messages, the competition for customers’ attention is growing.
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- Companies:
- Bloomingdale's
- Epsilon
Tim Dolan
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